Ovaltine : Hot Chocolate Drink
วันอาทิตย์ที่ 9 สิงหาคม พ.ศ. 2552

Promotion Strategies

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What are key promotion strategies of the brand? (What make the brand successful in terms of promotion strategy?) Ovaltine’s success is built...
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Ovaltine's Advertising Analysis

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This is the expressed commercial advertisement of Ovaltine from commercial television that presented as the continued branding strategy of O...

Product Strategies

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For over 100 years, millions of families worldwide have grown up enjoying tasty and nutritious Ovaltine. Ovaltine is a world class brand wit...

When we mention about Ovaltine, we would think about “MILO”

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MILO sales volume in Asia had grown by over 50% over the period 1990 - 1995. MILO had the opportunity to gain market leadership from Ovaltin...

Reflections

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The knowledge of Ovaltine product... The first time when I want to make this blog, I don’t know which product that I want to learn about. La...

Product Lines

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Make time for Ovaltine These days we're all running around doing a million and one things, and thinking about ourselves is often the las...
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Logo

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OLD LOGO NEW LOGO THAILAND'S LOGO Ovaltine, which originated in Switzerland as Ovomaltine, has a variety of logos around the worl...

Target Group

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There are many Targets Group of Ovaltine, but I focus only 3 in this blog... -KIDS Ovaltine appropriate with Kids, because Ovaltine Max for ...
วันเสาร์ที่ 8 สิงหาคม พ.ศ. 2552

USP / Positioning

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I have devided up Unique selling point into 2 main part… WARMING Ovaltine is an ideal product for mothers in their desire to keep their chil...

Branding

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Ovaltine has maintained its position of warming and tasting . To maintain about tasting , their delicious Ovaltine original recipe is still...
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Key Successful Factors

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The success of Ovaltine marketing comes from integrating the media effort with the other elements of the Marketing Mix to make the message c...
วันศุกร์ที่ 7 สิงหาคม พ.ศ. 2552

References

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http://www.ovaltine.co.uk/busymum http://www.ovaltine.co.uk/en/article.asp?chco_id=2 http://www.ovaltine.co.uk/en/static.asp?mode=product_ov...
วันเสาร์ที่ 1 สิงหาคม พ.ศ. 2552

What does the kid need?

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Ovaltine has many of the essential vitamins and minerals your kid needs every day. A glass of milk with Rich Chocolate Ovaltine provides 20 ...
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วันศุกร์ที่ 31 กรกฎาคม พ.ศ. 2552

Rationale...

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I am interested on this brand and have chosen Ovaltine to do some study on their company, because I have known this brand since I was young...
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Company Background

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Ovaltine was developed in Switzerland, where it is known by its original name, Ovomaltine . Ovomaltine was exported to England in 1909; it w...
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วันพฤหัสบดีที่ 9 กรกฎาคม พ.ศ. 2552

My Journal : Week 4

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For this week, we have learned about first P that is product strategy related to brand and positioning of the product. I thought it wasn’t e...
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วันจันทร์ที่ 29 มิถุนายน พ.ศ. 2552

My Journal : Week 3

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This was third week of this term; I thought it was very fast. Before class in Tuesday, My friend told me that the class in Tuesday was cance...
วันจันทร์ที่ 22 มิถุนายน พ.ศ. 2552

My Journal : Week 2

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I was happy and excited when I was in this class, because I enjoyed and stimulated every time. Teacher said and acted when she was teaching,...
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วันเสาร์ที่ 13 มิถุนายน พ.ศ. 2552

The first class of mine ,,,,

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The first time when I came to this class, I looked at my teacher. I had thought that she probably fierce. When I started to study and listen...
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Firstly, I would like to say thanks for viewing my blog, let me just introduce briefly about myself. I’m Banarn, I’m just an ordinary girl who enjoys my simple life by doing something that I love. I love listening to musics and photographies. I love watching movies, reading book and searching internet. I like to eat chocolate & ice-cream strawberry & vanilla is my favorite flavour. I am a girl who is cheerful and friendly. I like to hang out with friends, sisters and family. I like to do everything that I want, because I think our life is too short, but I always makesure that I won’t break my religion rules. I know I’m not a perfect girl. I want to be happy in my life. Sometimes, I had a broken heart and felt sad. Whatever it is, I do enjoy my life same like everyone does. *Thanks for reading, friends…* Lots of ♥, banarn…
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