Branding

Ovaltine has maintained its position of warming and tasting.

To maintain about tasting, their delicious Ovaltine original recipe is still as good as it was when they first created it over 100 years ago. At this defining moment in our history, they also decided to commit to only offering delicious nourishing products made from wholesome ingredients. That's why today we won't find any Hydrogenated Vegetable Oils (HVO's) or aspartame in malt drinks.
There are now five tasty Ovaltine varieties for us to choose from; Original, Chocolate, Chocolate Light, Original Light and NEW White Malt. They've also added three delicious Ovaltine Max 4 Milk milkshake flavours to our range.

To maintain about warming, warming in family is very important for everyone. So, Ovaltine want to see all of family has warming. So, Ovaltine had released commercial advertising on television to show about warming in family. Family life is a key anchor for the Ovaltine brand. It serves as a bonding tool. The vitaminrich beverage helps mothers express their love and affection to their children. It not only provides the necessary nourishment for children to carry on their daily activities but it tastes good as well.