Promotion Strategies

What are key promotion strategies of the brand?
(What make the brand successful in terms of promotion strategy?)

Ovaltine’s success is built on its unique drive to build a strong relationship between and mother and her child. This emphasis has provided Ovaltine with a formidable emotional bond with its consumers. A warm cup of Ovaltine helps a mother show a lot warmth, love and care for her children. Ovaltine uses a mix of mass media andconsumer promotions to strengthen the brand and maintain its market leading position. The association of well-known child star has helped to promote the brand and its close ties with the family. Ovaltine is actively promoted in various marketing activities including events related to Children’s Day, the Red Cross and Mother’s Day. These marketing activities have enabled Ovaltine to solidly reinforce its tight relationship with its core target audience and society in general. The other key success driver for Ovaltine is sampling. Ovaltine’s sampling efforts reach almost 2.5 million primary school students. This sampling ensures that Thai children grow up on the goodness of Ovaltine.

Promotion Strategies
Advertising Campaigns
- Television
- Newspapers
- Magazine
- Internet
- Public relation activity
- Public relation at selling point