Logo

OLD LOGO

NEW LOGO

THAILAND'S LOGO

Ovaltine, which originated in Switzerland as Ovomaltine, has a variety of logos around the world. In the United States, Ovaltine was best known for its Rich Chocolate flavor, with an All-American script logo on a blue oval.

The old logo represented years of commercials where children asked for more Rich Chocolate Ovaltine, which tastes great and is great for you. The can stood out on shelves with big, bold, high contrast letters, in a friendly script.

The new logo sports a cleaner, simpler, more European style. It seems they are going for a more upscale look, while also trying to illustrate the drink mix’s great taste. The flavor has been moved to the bottom of the container, and there is no mention of tasting great. The can is also labeled as “Rich Chocolate Mix” instead of “Rich Chocolate” so consumers don’t expect premade chocolate milk.

In Thailand, The logo, label and container is not that radically different. I was pleased I could recognize the bottle on the shelf. Ovaltine has also retained the traditional colors associated with each product. The traditional can is being retained by the " Ovaltine Rich Chocolate Mix"