วันอาทิตย์ที่ 9 สิงหาคม พ.ศ. 2552

Product Strategies

For over 100 years, millions of families worldwide have grown up enjoying tasty and nutritious Ovaltine.

Ovaltine is a world class brand with a presence in over 50 countries. The business is the largest producer of malt based hot beverages in Continental Europe, Thailand and China. It has market leading positions in Europe and Asia and also sells a number of national beverage and food brands. There are factories in Switzerland, Thailand, the Philippines, China and Australia.

Ovaltine essentially is a malt-based beverage that provides sustained energy as well as nutritional benefits. Its unique nutrient value coming from barley grain, milk, and an added vitamin minerals mixed together with dominate chocolate taste differentiates the brand from its competitors. Ovaltine malt drinks also provide a steady release of energy at any time of the day; our simple formula is still as relevant to your family's busy lifestyle as it was 100 years ago.

There are now five tasty Ovaltine varieties for you to choose from; Original, Chocolate, Chocolate Light, Original Light and NEW White Malt. We've also added three delicious Ovaltine Max 4 Milk milkshake flavours to our range.

Great for growing up!

Ovaltine Max 4 Milk contains 11 vitamins and 4 minerals. And each serving provides kids with at least 20% their RDAs of these nutrients!
Getting enough vitamins and minerals every day is extremely important, as they help our bodies grow properly and stay in good working order.

The importance of knowing your A, B, C

Did you know there are 8 vitamins alone that belong to the B-group of vitamins and they all contribute towards your child's development?
Not only does Max 4 Milk contain all these B vitamins, it also contains seven other important vitamins and minerals.

• B vitamins (Thiamin (B1), Riboflavin (B2), Niacin (B3), Pantothenic acid (B5), Vitamin B6, Biotin (B8), Folic acid (B9), Vitamin B12 – B vitamins help turn the food we eat into energy to keep us active and Max 4 Milk is a source of all these vitamins.

• Vitamin A – this vitamin will help protect your children from catching nasty bugs, as well as keeping their skin and eyesight in good condition.

• Vitamins C and E – like vitamin A, these both improve a child's developing immune system, helping them to resist common lurgies like coughs and colds.

• Calcium and phosphorus – a glass of Ovaltine Max 4 Milk contains over 50% of the RDA of calcium and 30% of the RDA of phosphorus. These minerals are important for developing strong and healthy teeth and bones. Getting enough early on can help prevent bone weakening in old age.

• Magnesium and Zinc – one serving of Max 4 Milk also contains over 30% of the RDA of these minerals, which help release energy from our food and aid the digestive system.

So now you know your A, B, C's, you can see how important it is to provide your children with these vitamins and minerals. And Ovaltine Max 4 Milk can help you do so easily and deliciously!
You can find Ovaltine Max 4 Milk in the milkshake aisle of any good supermarket.

In Thailand, The red tin can and Ovaltine logo has been a wellknown icon for generations of Thais. In fact, Ovaltine has been a part of Thai family life for over 75 years. Because of its long heritage and image as a trusted brand, most Thais can remember growing up with Ovaltine. The winning combination of having high nutritional content and a pleasing taste has made Ovaltine a favourite drink among Thai people in the constantly expanding beverage market. The popular family drink, which comes invarious forms, contains a natural combination of essential nutrients based on malt extract. The brand is associated with fostering family relationships due to its strong nutritional value that helps make the consumer of the beverage bright and strong.

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