This is the expressed commercial advertisement of Ovaltine from commercial television that presented as the continued branding strategy of Ovaltine. The main objective of this video is to make the customer being aware. Actually, these video shows the convenience as the unique selling point. Surely, the children can drink it by themselves without their parents. Another point, Core communicative message of this advertising is brand image. In my opinion, I think its good media to attract the customer want to drink Ovaltine especially children because this video shows that this beverage is very convenient for children, although they stay alone at their home without their parents.
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